A leader is one who knows the way, goes the way, and shows the way. John Maxwell, Leadership Author, Speaker, and Pastor

Your brand is what people say about you when you are not in the room. Jeff Bezos, Internet Entrepreneur, Amazon.com

Identity is an important thing – whether it is your personal identity, or that of your company. Sadly, most of us have allowed the world to define our identity. From well-intentioned parents, teachers and pastors, to mean-spirited oppressors, controllers and bullies, we have heard and accepted an identity that is much lower than our Creator intends. Of course, Satan is behind much of this; coercing us to settle for less.

We have been deceived about our identity in God’s story. Like the man in James epistle, we have forgotten who we are. This is particularly important for Marketkplace Leaders, for without a true sense of identity, we are additionally deceived about our authority and influence. The people God has called to lead the implementation of His plans are inadequately prepared.

Consequently, the church in America is losing her identity; more so than at any other time in history. Don’t believe me? When was the last time you saw the royal priesthood in action? How about a temple of God being, well, a temple of God? Smelled the aroma of Christ lately? Where are the “greater than” works that Christ promised for those who believe?

Finding and keeping our identity is one of most challenging and critical battles we will face. Peter, Susan, Edmund and Lucy had no idea of their importance in the battle for Narnia until they discovered that they were the Kings and Queens. Like them, it is time we discovered who we are – not for ourselves, but for God’s glory and for His kingdom. Experiencing joy and power in His plan for this season is dependent on our participation in the full identity and influence we have been assigned.

Marketplace Ministry Tip: Take time to think outside the box about your identity. For example, what was Jesus thinking about you and your company when He said that those who believe in Him would do greater things than He did? What does it mean to be ambassador, king and priest? Have you been given a special identity for God’s kingdom? Refuse to settle for anything less. Click here for more encouragement and teaching on this subject. Contact me, at rob@inlightconsulting.com, for more guidance in the search for your identity.

Your servant and His forever,